How to Stand Out on Ecommerce Sites
Times have changed. So many people are purchasing items online now. A few years ago, some futurists predicted that businesses that were strictly offline would soon be obsolete, but that wasn't the case. In fact, even many brick and mortar businesses that were once offline are now online like everybody else. Of course, with new opportunities come new challenges. When you're competing online, you're competing with everyone who has an internet connection.
Sure, the online craft salesperson in Kentucky isn't going to compete with giant corporations that sell millions of dollars’ worth of items every day, but that same salesperson is able to make a few more bucks than they might have if their only option was going to the local flea market.
Since there are so many people buying, selling and trading on ecommerce websites, it's important to be able to stand out from the crowd if you're serious about being successful online. Here are a few important things to remember when you're trying to grow your online brand.
You have to be original if you want to succeed at pretty much anything in life, but especially in the ecommerce industry. On a site like Etsy -- the peer-to-peer (P2P) ecommerce site -- there are more than 250,000 active sellers at any moment, and they are listing around two million new items each month. With those millions of options available, consumers are not going to stop until they find a product that is different from everything else. Ask yourself, what makes my product stand apart from the competition?
Photograph Your Products
Believe it or not, people are more likely to choose a lesser product with high quality commercial photos than a higher quality product with a boring or bad looking photo. Don't try and deceive your patrons, but make sure that you take the best picture you possibly can.
Provide Detailed Descriptions
One of the most frustrating things that can happen to someone online is not knowing important information about something they want to buy. If you list a product, it's imperative that you provide a detailed description about that product so people know exactly what they're purchasing. No one likes surprises when it comes to the items they buy. If you have a reputation of providing enough helpful information, you might even be able to build a fan base of returning customers.
Just because you are wearing your pajamas while you're on the internet doesn't mean you have to give that impression to the online world. Even little things like using custom name stamps, rubber address stamps, and other professional documentation can assure your clients that they're dealing with someone who knows what they're doing. A personalized signature stamp can be something as simple as your name and the name of your business, or you can use them to set up an artistic drawing campaign by having new and original designs on each of your name stamps.
Don't Be Afraid of Labels Like Homemade
If you're not sure what to sell, a good place to start is by making your own products. When survey respondents were asked about terms like "handmade" and "handcrafted," 23% of those surveyed strongly agreed that those terms signify high quality products.
If you're serious about succeeding online, and you have an original idea, great photos of your products, and are in need of professional name stamps, contact Custom Stamp Place today!